Brand Foundation Guide
I Am She Officially, Inc.
Brand Foundation Guide
Empowered Women Empower the World
This guide serves as the foundational identity reference for I Am She Officially, Inc., defining our brand story, voice, visual standards, and strategic messaging framework for board members, sponsors, grant applications, and marketing initiatives.
Section 01
Brand Overview
| Organization Name | I Am She Officially, Inc. |
| Tagline | Empowered Women Empower the World |
| Founded | 2015 |
| Classification | Women's Empowerment Nonprofit Organization |
| Founder | Andrea Parks |
Brand Summary
I Am She Officially exists to inspire, empower, educate, and encourage women and girls through mentorship, community engagement, education, and opportunities for growth.
The organization was founded on the belief that every woman deserves to know she matters, her voice has value, and her future has purpose.
Through mentorship, outreach initiatives, enrichment experiences, and community support, I Am She Officially creates spaces where women and girls can build confidence, discover opportunity, and thrive.
Section 02
Founder Story
Founded by Andrea Parks in 2015, I Am She Officially was born from a desire to uplift and encourage women and girls who may feel overlooked, unheard, or undervalued.
What began as a vision board party with young women in her hometown quickly evolved into a movement centered around empowerment, mentorship, community, and purpose.
Every woman who walks through the doors of I Am She Officially finds a community that believes in her before she fully believes in herself.
Section 03
Purpose, Mission & Vision
Section 04
Brand Pillars
Five core pillars define how I Am She Officially shows up for every woman and girl we serve.
Helping women recognize their value, strength, and potential.
Creating relationships that inspire growth and transformation.
Building meaningful support systems that foster connection and belonging.
Providing access to experiences, resources, and pathways for success.
Showing up for women and girls through action, service, and support.
Section 05
Core Values
We hold ourselves to the highest standard in everything we do.
We own our actions and follow through on our commitments.
We believe knowledge is one of the most powerful tools a woman can carry.
We honor the dignity, voice, and experience of every person we serve.
We approach our work and our community with imagination and possibility.
We celebrate the full range of experiences, backgrounds, and identities.
We build spaces where every woman and girl belongs.
Section 06
Brand Personality
We Are
We Are Not
Section 07
Brand Voice
Every woman deserves to know she matters. At I Am She Officially, we create the spaces, relationships, and experiences that remind her of that truth every single day.
Welcome to our site. We offer programs for women.
You were made for this moment. Step into your purpose with women who are walking the same path. Join us this Saturday.
Come to our event. Registration is open.
She's Back. Bigger. Bolder. More beautiful than ever. Our annual empowerment experience returns this fall, and we saved a seat just for you.
Our fall event is coming soon. Details to follow.
Every dollar you give creates a moment of possibility for a woman who needs to hear she is not alone. Will you be part of her story?
Please donate to support our organization.
Section 08
Messaging Framework
Empowered Women Empower the World.
Supporting Messages
Section 09
Audience Profiles
Section 10
Programs & Services
One-on-one and group mentorship experiences connecting women with leaders who invest in their growth.
Grassroots initiatives that bring our mission directly into the communities that need it most.
Workshops, seminars, and learning experiences that equip women with the knowledge and skills to advance.
Resources and direct support for women navigating challenges and seeking stability.
Emergency and ongoing relief efforts that serve women and families in times of need.
Curated experiences designed to inspire, celebrate, and build community among women and girls.
Signature events and immersive programming that center women's growth, leadership, and collective power.
Section 11
Visual Identity
Color Palette
Typography System
Section 12
Photography Direction
Preferred Imagery
- ✓ Authentic community and event photography
- ✓ Mentorship moments and one-on-one connection
- ✓ Women supporting and celebrating women
- ✓ Leadership moments and keynote presentations
- ✓ Service opportunities and community action
- ✓ Celebration, achievement, and graduation milestones
- ✓ Diverse representation across age, background, and experience
Imagery to Avoid
- ✗ Generic or overly posed stock photography
- ✗ Corporate office environments disconnected from community
- ✗ Imagery that centers isolation or sadness without resolution
- ✗ Overly filtered or artificially curated visual styles
Section 13
Website Messaging Direction
Hero Headline Options
Supporting Copy
Through mentorship, education, and community engagement, I Am She Officially helps women and girls discover their value, build confidence, and create lasting impact.
Section 14
Call To Action Language
Preferred CTAs
Avoid These
Brand Experience Goal
Every Interaction Should Leave People Feeling
You matter.
Everything we do starts there. Every program, every event, every conversation, every woman we serve, it all begins with this truth.
I Am She Officially, Inc. · Brand Foundation Guide
Prepared by GR Designs Marketing Agency